Dive Group (151A) · InitiativeAdvanced
Strengthening Content and Promotions for Autumn/Winter Demand
First written in FY2026-H1. 1 of 2 entries say "Advanced", first in FY2026. Latest entry: FY2026.
2entries
1years
0from disclosures
How it moved
Same theme, other companies
Smoothing Off-Peak Demand Through Advertising and Corporate SalesA theme 4 companies write about · 0 as a headwind · 4 as a tailwind
1 other company's latest entry also says "Advanced".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2026AdvancedAnnual report
「Key initiatives included strengthening customer acquisition ahead of the busy season through optimization of web advertising, social media updates and influencer marketing; optimizing listing pages and plans on OTAs; and making flexible pricing revisions in line with market conditions.」
The regional revitalization business continued combining web advertising, social media, influencer marketing, OTA optimization and pricing revisions as customer acquisition and promotional initiatives. - FY2026-H1First statedAnnual report
「We strengthened content ahead of the autumn and winter period, when demand tends to decline. In addition to promotional activities targeting Christmas and the year-end and New Year period, securing group bookings, expanding OTA listings and raising awareness through social media contributed to sales.」
The company responded to weaker autumn and winter demand through seasonal promotions, group bookings, OTA listings and greater awareness through social media.