Thorough follow-up customer management through a small-unit system
First written in FY2020. 1 of 2 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2023-Q2.
No other company in this theme has enough history to compare yet.
- FY2023-Q2AdvancedAnnual report
「In addition to the previously mentioned steady customer acquisition through digital marketing, strategically expanding the customer base enabled more efficient customer acquisition, resulting in lower-than-initially projected advertising and promotion expenses and payment fees. Improving operating efficiency, centred on the cell-based unit management model, also led to lower selling, general and administrative expenses.」
The company explained that it improved operating efficiency, centred on the cell-based unit management model, thereby reducing selling, general and administrative expenses. - FY2020First statedAnnual report
「Subsequently, by organising the sales force into small-unit teams, the company strengthened follow-up management through to order placement. As sales activity increased, the number of homes ordered began to recover in the second half.」
The company newly described an operating measure under which the sales force was reorganised into small-unit teams and follow-up management through to order placement was strengthened.