Komori
Monthly141ATRIAL Holdings,Inc.Retail

October 2026 Monthly Sales Flash Report (Retail)

In October 2026, Trial's existing-store sales were 103.0% of the prior-year level, while total-store sales were 109.0%. Seiyu's existing-store sales were 109.3% and total-store sales were 105.7%; 3 Trial stores opened and 1 Seiyu store closed.

Worth reading
65In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
109
Year-on-year (%)
Wording
Conditional
How definitive the wording is.

Sales for this month

October 2026Fiscal year ending June 2027
Net Sales / Trial same stores
+3.0%
Net Sales / Trial total stores
+9.0%
Net Sales / 西友 same stores
+9.3%
Net Sales / 西友 total stores
+5.7%
Total-store sales / トライアル
+9.0%
Total-store sales / 西友
+5.7%
Same-Store Sales / トライアル
+3.0%
Same-Store Sales / 西友
+9.3%
Number of Customers / Trial same stores
+1.6%
Number of Customers / 西友 same stores
+11.5%
Average Spend per Customer / Trial same stores
+1.4%
Average Spend per Customer / 西友 same stores
-1.9%
The center line represents the same level as the same month of the previous year (100). The distance from the line represents the year-on-year change.
Year-on-year change by component
西友 same-store sales
+9.3%
Trial total-store sales
+9.0%
西友 total-store sales
+5.7%
Trial same-store sales
+3.0%
The bars use a logarithmic scale. This allows the relative sizes of the other items to be read even when one item is much larger than the others.
Number of Stores at Period-Endトライアル 386 / 西友 243
Number of stores opened during the monthNumber of Cases 3 / Store name and location Aikawa Store (Shiga Prefecture), Tsu-Kawage Store (Mie Prefecture), Otofuke Kino Store (Hokkaido)
Number of stores closed during the monthNumber of Cases 1 / Store name and location Yamashina Store (Kyoto Prefecture)
Monthly Commentary

Trial's existing-store sales exceeded the prior-year level for the 10th consecutive month, while customer traffic exceeded it for the 4th consecutive month. Seiyu's existing-store sales exceeded the prior-year level for the 13th consecutive month, and customer traffic recorded double-digit growth.

Factors Affecting the Change

Nationwide high temperatures, Rainy weather caused by typhoons and other factors in the latter part of the month, Points bonus event, 1 more Saturday than in the same month a year earlier, Solid performance by food, fresh food and prepared foods, among other categories, Weakness in winter apparel and hardlines due to the high temperatures, Reaction to the prior year's demand for stockpiled rice, Pullback from rush demand ahead of the liquor tax revision, Weak rice sales due to lower selling prices

Monthly trend for the same period last year

Month July 2026 / Trial same-store sales 104 / Trial total-store sales 110.6 / 西友 same-store sales 108.9 / 西友 total-store sales 107.4, Month August 2026 / Trial same-store sales 103.5 / Trial total-store sales 108.6 / 西友 same-store sales 108.8 / 西友 total-store sales 107.7, Month September 2026 / Trial same-store sales 103.5 / Trial total-store sales 109.8 / 西友 same-store sales 107 / 西友 total-store sales 105.4, Month October 2026 / Trial same-store sales 103 / Trial total-store sales 109 / 西友 same-store sales 109.3 / 西友 total-store sales 105.7

Scope of aggregation: Retail-format breakdown for Trial and Seiyu (existing stores and total stores)

Sales for this month
ItemDetails
Month CoveredOctober 2026
Fiscal Year CoveredFiscal year ending June 2027
Scope of aggregationRetail-format breakdown for Trial and Seiyu (existing stores and total stores)
Year-on-year change in monthly net salesTrial same stores 103 % / Trial total stores 109 % / 西友 same stores 109.3 % / 西友 total stores 105.7 %
Total-store sales, year on yearトライアル 109 % / 西友 105.7 %
Same-Store Sales, Year on Yearトライアル 103 % / 西友 109.3 %
Year-on-Year Change in Customer CountTrial same stores 101.6 % / 西友 same stores 111.5 %
Year-on-Year Change in Average Spend per CustomerTrial same stores 101.4 % / 西友 same stores 98.1 %
Year-on-year change by categoryName Trial same-store sales / Year on year 103 %, Name Trial total-store sales / Year on year 109 %, Name 西友 same-store sales / Year on year 109.3 %, Name 西友 total-store sales / Year on year 105.7 %
Key KPIsIndicator name Trial existing-store customer traffic / Value 101.6 Year-on-year (%) / Year on year Not disclosed, Indicator name Trial existing-store spend per customer / Value 101.4 Year-on-year (%) / Year on year Not disclosed, Indicator name Seiyu existing-store customer traffic / Value 111.5 Year-on-year (%) / Year on year Not disclosed, Indicator name Seiyu existing-store spend per customer / Value 98.1 Year-on-year (%) / Year on year Not disclosed
Number of Stores at Period-Endトライアル 386 / 西友 243
Number of stores opened during the monthNumber of Cases 3 / Store name and location Aikawa Store (Shiga Prefecture), Tsu-Kawage Store (Mie Prefecture), Otofuke Kino Store (Hokkaido)
Number of stores closed during the monthNumber of Cases 1 / Store name and location Yamashina Store (Kyoto Prefecture)
Monthly CommentaryTrial's existing-store sales exceeded the prior-year level for the 10th consecutive month, while customer traffic exceeded it for the 4th consecutive month. Seiyu's existing-store sales exceeded the prior-year level for the 13th consecutive month, and customer traffic recorded double-digit growth.
Factors Affecting the ChangeNationwide high temperatures, Rainy weather caused by typhoons and other factors in the latter part of the month, Points bonus event, 1 more Saturday than in the same month a year earlier, Solid performance by food, fresh food and prepared foods, among other categories, Weakness in winter apparel and hardlines due to the high temperatures, Reaction to the prior year's demand for stockpiled rice, Pullback from rush demand ahead of the liquor tax revision, Weak rice sales due to lower selling prices
Monthly trend for the same period last yearMonth July 2026 / Trial same-store sales 104 / Trial total-store sales 110.6 / 西友 same-store sales 108.9 / 西友 total-store sales 107.4, Month August 2026 / Trial same-store sales 103.5 / Trial total-store sales 108.6 / 西友 same-store sales 108.8 / 西友 total-store sales 107.7, Month September 2026 / Trial same-store sales 103.5 / Trial total-store sales 109.8 / 西友 same-store sales 107 / 西友 total-store sales 105.4, Month October 2026 / Trial same-store sales 103 / Trial total-store sales 109 / 西友 same-store sales 109.3 / 西友 total-store sales 105.7
Items this document does not state (6)
Net sales for the monthCumulative Sales from Start of PeriodCumulative Year-on-Year Change from Start of PeriodSales by categoryMeasures from the following month onwardNext Scheduled Disclosure

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Sales were supported by the points bonus event held from 16 to 25 October, 1 more Saturday than in the same month a year earlier, and solid sales of certain food products and staple items. On the other hand, winter merchandise performed poorly due to the high temperatures, while sales also faced the effects of a pullback from prior-year demand for government-stockpiled rice and rush demand ahead of the liquor tax revision.

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