Diversifying Housing Products Across Existing, Basic and High-End Lines

「In the custom-built housing business, we will strengthen our earnings base by expanding our lineup of high-quality products at appropriate prices and enhancing our proposal capabilities.」

「From September, we began selling a mid- to high-priced product with enhanced performance and design, centered on “three enhancements”: Grade 6 insulation as standard, Seismic Grade 3 plus vibration control, and high-performance specifications. We also expanded the sales area for low-priced region-specific products targeting first-time buyers who need to purchase land. We expanded the product lineup to reflect customers’ lifestyles and budgets and worked to increase orders.」

「In April 2023, we began selling nationwide “Egao no Ie,” a highly weather-resistant, durable, highly insulated and highly airtight home achieving the equivalent of the HEAT20 G3 standard, described as the standard expected 25 years from now, with a UA value of 0.23 W/(m²·K).」

「Orders remained solid, particularly for our strategic region-specific and limited-time products.」

「Orders remained solid, particularly for our strategic region-specific and limited-time products.」

「Orders remained solid, particularly for our strategic region-specific and limited-time products.」

「As renewed interest in detached homes continued during the COVID-19 pandemic, orders remained solid, particularly for our strategic region-specific and limited-time products.」

「As renewed interest in detached homes continued during the COVID-19 pandemic, orders remained solid, particularly for our strategic region-specific and limited-time products, and the average selling price per home continued to trend upward.」

「From May 2022, we began offering products compliant with the newly established top-level insulation performance rating, Grade 5, introduced under revisions to Japan’s housing performance labeling system. These products retain “customized designs, all-electric systems and a wide range of equipment specifications,” while enhancing durability, insulation and earthquake resistance so that customers can live securely for generations.」

「Amid the continuing COVID-19 pandemic, renewed interest in detached homes continued to support strong orders, particularly for our strategic region-specific and limited-time products.」

「Amid the continuing COVID-19 pandemic, renewed interest in detached homes supported strong orders, particularly for our strategic region-specific and limited-time products.」

「Amid the continuing COVID-19 pandemic, renewed interest in detached homes supported strong orders, particularly for our strategic region-specific and limited-time products. The average selling price per home also remained on an upward trend.」

「In March 2021, we began selling nationwide “Daichi no Ie,” a highly insulated home equivalent to the HEAT20 G1 standard for climate regions 3–7, exceeding the insulation level of ZEH homes.」

「These measures and effective advertising increased customer traffic, and orders remained strong, centered on our strategic “region-specific products” and limited-time products.」

「These measures and effective advertising increased customer traffic. Orders remained strong, centered on our strategic “region-specific products” and limited-time products. In addition to the benefits of price revisions implemented previously, continued steady progress in leveling construction starts enabled the earnings level for the first half to remain on an improving trend.」

「Orders remained strong, centered on our strategic “region-specific products” and our best-selling “Daianshin no Ie” special-specification products, which retain the basic performance of “Daianshin no Ie” while being offered at a lower price.」

「We have also expanded our product lineup in line with our sales initiatives, including “region-specific products” reflecting customer needs in each sales area, “Mokubo no Ie,” three-story homes for narrow urban lots, “Daianshin no Ie PREMIUM,” which enhances the exterior design of “Daianshin no Ie,” “Daianshin no Ie ZERO” and “Kirena no Ie ZEH,” both compatible with net-zero-energy-house (ZEH) standards, and “Shifuku no Ie,” which delivers reliable quality at low cost.」

「Orders for our strategic “region-specific products” continued to remain at a high level. In addition, the results of measures to smooth monthly construction starts lifted the number of completed homes from the beginning of the first half, resulting in an 18.7% year-on-year increase in homes delivered.」

「Orders for our strategic “regional limited products” remained firm. In addition, steady progress in measures to level out construction periods and deliveries by month resulted in a 37.7% year-on-year increase in homes delivered.」

「In the housing business, we opened 7 new locations, including 3 relocations, bringing the number of sales locations to 246. We also renovated 23 model homes and showrooms. Supported by strong orders generated by an anniversary visitor campaign and broad deployment of “region-specific products,” homes delivered increased 5.6% year on year.」

「In the housing business, we opened 5 new locations, including 3 relocations, bringing the number of sales locations to 244. We also renovated 13 model homes and showrooms. Supported by strong orders generated by an anniversary visitor campaign and broad deployment of “region-specific products,” homes delivered increased 5.7% year on year.」

「Against this backdrop, the Group has been implementing the new medium-term management plan “Tama Step 2021,” which began in the fiscal year ending May 2019, under the basic policy of “aiming to become No. 1 in the number of new custom homes started and building new business pillars through business reform.” The Group will formulate and implement sales strategies tailored to regional characteristics while working to improve the profitability of each business.」

「As in the previous consolidated fiscal year, we expanded the sales areas and renovated products that draw on regional characteristics. Strong orders for the low-priced basic line also contributed to an increase in homes delivered year on year and higher net sales, although the average price per home declined.」

「As in the previous consolidated fiscal year, we expanded the sales areas for products drawing on regional characteristics and, for “Shifuku no Ie III,” a low-priced basic-line product launched in July 2017 with a 200-unit limit, added 50 units to the sales limit in September 2017 in response to strong orders.」

「In January 2017, we began selling 500 limited-edition units of the basic-line product “Shifuku no Ie.” Because orders performed well, we began selling a further 500 limited-edition units of the new “Shifuku no Ie II” from April 2017.」

「In addition to strengthening products tailored to regional characteristics, orders continued to perform well, particularly for the low-priced basic line, resulting in an increase in the number of homes in the order backlog and a year-on-year increase in homes delivered. In the existing line, following the flagship “Daianshin no Ie,” we began selling “Kirena no Ie ZEH,” a net-zero-energy-house (ZEH) version of “Kirena no Ie.” In January 2017, we also began selling 500 limited-edition units of the new basic-line product “Shifuku no Ie,” which received strong orders.」

「In the housing business, we opened 2 new locations following relocations and renovated 36 model homes and showrooms. In addition to strengthening products tailored to regional characteristics, orders continued to perform well, particularly for the low-priced basic line and limited-time products. As a result, order backlog increased year on year and homes delivered also increased year on year.」

「Because orders for the basic line, including quantity-based and limited-time products, continued to perform well, beginning order backlog increased year on year and the number of homes delivered also increased year on year.」

「We have divided the housing business into the existing-line business, the basic-line business, which strengthens sales in the low-price segment, and the high-line business, which develops new customer segments through high-value-added products, thereby diversifying our sales lines.」