Lower purchase intent and handset sales volumes due to restrictions on discounted mobile-phone sales
First written in FY2017-Q1. 8 of 21 entries say "Worsened", first in FY2017-Q3. Latest entry: FY2022.
Interlife Holdings moved to the "Worse" side of this theme in 2019, the same year as the typical company in this theme.
The whole theme swung hardest in 2022: 3 of 8 companies on the "Worse" side.
1 other company's latest entry also says "Reframed".
- FY2022ReframedAnnual report
「株式会社エヌ・アイ・エル・テレコム sold more handsets than in the previous year, and revenue exceeded the previous year's level. However, profit was lower because expenses related to store renovations and advertising and other sales-promotion costs increased.」
The pattern shifted from weak sales caused by customer migration to low-cost mobile phones and other factors to a recovery in handsets sold and revenue, while higher store-renovation and sales-promotion expenses caused profit to fall below the previous year's level. The company's shares were transferred effective 1 April 2022. - FY2022-Q2ReframedAnnual report
「At 株式会社エヌ・アイ・エル・テレコム, handset sales at retail stores were roughly unchanged from the previous year, but corporate sales were weak. Revenue exceeded the same quarter of the previous year, while profit remained below it.」
The focus has shifted from generally weak mobile-phone sales to a pattern in which retail-store sales remain roughly at the previous year's level, while weak corporate sales cause profit to fall below the previous year's level. - FY2022-Q1MitigatedAnnual report
「Despite the state of emergency declaration, 株式会社エヌ・アイ・エル・テレコム substantially exceeded the same quarter of the previous year, partly because handset sales increased sharply from the previous year.」
In mobile-phone sales, handsets sold increased substantially year on year even during the state of emergency and performance exceeded the previous year's level. The impact of the previous risk of weak sales has been partly mitigated. - FY2021WorsenedAnnual report
「株式会社エヌ・アイ・エル・テレコム fell below the previous year's level because of the significant impact of the spread of COVID-19.」
In addition to the existing customer migration to low-cost mobile phones and other factors, the impact of COVID-19 was explicitly identified as a cause of the full-year decline in mobile-phone sales. - FY2021-Q3MitigatedAnnual report
「Although handset sales at 株式会社エヌ・アイ・エル・テレコム were trending toward recovery following the resumption of normal business operations and the launch of new iPhones, they had not returned to pre-suspension levels and remained below the same quarter of the previous year.」
Handset sales began to recover following the resumption of normal business operations and the launch of new iPhones, but had not returned to either pre-suspension levels or the level of the same quarter of the previous year. - FY2021-Q2MitigatedAnnual report
「Although handset sales at 株式会社エヌ・アイ・エル・テレコム were trending toward recovery as normal business operations resumed, they remained below the same quarter of the previous year.」
Handset sales began to recover as normal business operations resumed, but remained below the previous year's level, and the impact of customer migration to low-cost mobile phones and other factors persisted. - FY2021-Q1WorsenedAnnual report
「株式会社エヌ・アイ・エル・テレコム remained below the same quarter of the previous year because requests to refrain from going out and shortened business hours caused a substantial decline in handset sales.」
In addition to the existing customer migration to low-cost mobile phones and prolonged replacement demand, the disclosure identifies a substantial decline in handset sales caused by requests to refrain from going out and shortened business hours as a new deterioration factor. - FY2020-Q3WorsenedAnnual report
「株式会社エヌ・アイ・エル・テレコム reported revenue well below the same quarter of the previous year because of customer migration to low-cost mobile phones, prolonged replacement demand and a sharp decline in handset sales following the October consumption-tax increase.」
In addition to the existing customer migration to low-cost mobile phones and prolonged replacement demand, the decline in handset sales following the consumption-tax increase was identified as a new deterioration factor, and the year-on-year decline in revenue became more pronounced. - FY2020-Q2WorsenedAnnual report
「Mobile-phone sales volumes declined because of customer migration to low-cost mobile phones and prolonged replacement demand, and revenue remained below the same quarter of the previous year.」
Customer migration to low-cost mobile phones and prolonged replacement demand continued, as did year-on-year declines in handset sales and revenue. After the uplift from corporate sales in the previous quarter, the impact of weak sales has again been explicitly identified. - FY2020-Q1MitigatedAnnual report
「Although mobile-phone sales were affected by customer migration to low-cost mobile phones and prolonged replacement demand, large orders in the corporate sales division drove performance above the same quarter of the previous year.」
Although customer migration to low-cost mobile phones and prolonged replacement demand persisted, large orders in the corporate sales division drove mobile-phone sales above the previous year's level. - FY2019WorsenedAnnual report
「Meanwhile, mobile-phone sales volumes declined because of customer migration to low-cost mobile phones, weak sales of new iPhones and prolonged replacement demand. Sales of used gaming machines also trended downward and remained below the previous year. As a result, revenue in the store-services business was ¥3,089 million, down 21.9% year on year.」
In addition to customer migration to low-cost mobile phones, weak sales of new iPhones and prolonged replacement demand, the disclosure identifies lower used-gaming-machine sales and shows the decline in store-services revenue on a full-year basis. - FY2019-Q3WorsenedAnnual report
「Meanwhile, mobile-phone sales volumes declined because of customer migration to low-cost mobile phones and weak sales of new iPhones. Sales of used gaming machines also trended downward and remained below the same quarter of the previous year. As a result, revenue in the store-services business was ¥2,318 million, down 25.8% year on year.」
In addition to the existing restrictions on discounted sales, the disclosure identifies customer migration to low-cost mobile phones, weak sales of new iPhones and lower used-gaming-machine sales, and quantifies the decline in store-services revenue. - FY2019-Q2RestatedAnnual report
「The training business remained solid because of increased orders from existing business partners and the acquisition of new clients. However, declines in mobile-phone and used-gaming-machine sales affected performance, which fell below the same quarter of the previous year.」
In addition to the decline in mobile-phone sales volumes, lower sales of used gaming machines continues to be identified as a factor behind the year-on-year decline in the store-services business. - FY2019-Q1RestatedAnnual report
「The training business remained solid because of increased orders from existing business partners and the acquisition of new clients. However, sales of mobile phones and used gaming machines also declined, and performance fell below the same quarter of the previous year.」
The decline in mobile-phone sales volumes continues. The disclosure newly identifies lower sales of used gaming machines as a factor behind the year-on-year decline in the store-services business. - FY2018-Q3ReframedAnnual report
「Although the iPhone 8 was launched in September 2017 and the iPhone X in November, handset sales failed to grow because of inventory shortages caused by uneven popularity. Revenue fell below the same quarter of the previous year, but operating profit exceeded the previous year's level because various commissions increased.」
The factors behind weak mobile-phone sales became more specific, expanding from restrictions on conventional discounted sales and the impact of MVNOs to inventory shortages caused by uneven popularity of new models. Handsets sold and revenue declined, while higher commissions drove operating profit above the previous year's level. - FY2018-Q2RestatedAnnual report
「Mobile-phone sales declined because store visitors during the busy summer season were below the usual level and for other reasons. Corporate sales proceeded as planned as new contracts were secured.」
In mobile-phone sales, store visitors and handsets sold continued to decline, while corporate sales proceeded as planned as new contracts were secured. - FY2018-Q1RestatedAnnual report
「Mobile-phone store visitors and units sold tracked the plan through the busy period in May. The corporate sales division also secured new contracts, increasing various commissions. However, the impact of lower purchase intent resulting from the end of conventional discounted sales from April 2016 continued, and revenue fell below the same quarter of the previous year.」
Although store visitors and units sold were in line with the plan and the company secured new corporate contracts, the impact of lower purchase intent caused by restrictions on discounted sales continued, as did the year-on-year decline in revenue. - FY2017WorsenedAnnual report
「Mobile-phone sales continued to decline in terms of store visitors, handsets sold and ancillary products sold because conventional discounted sales were no longer permitted from April 2016 and because of the impact of MVNOs, which provide low-cost smartphones and other services.」
In addition to the existing restrictions on discounted sales, the impact of MVNOs was added as a factor, and declines in store visitors, handsets sold and ancillary-product sales continued. - FY2017-Q3WorsenedAnnual report
「Mobile-phone sales remained difficult as the number of store visitors, handsets sold and ancillary products sold continued to decline following the end of conventional discounted sales. Although the iPhone 7 was launched in September 2016, it did not improve the situation, and revenue declined.」
The impact of restrictions on discounted sales continued to appear as declines in store visitors, handsets sold, ancillary-product sales and revenue. The disclosure adds that the situation did not improve after the iPhone 7 launch, indicating a prolonged impact. - FY2017-Q2RestatedAnnual report
「From April 2016, conventional discounted mobile-phone sales were no longer permitted, causing total handset sales to decline. Sales of ancillary products also fell, and revenue declined accordingly.」
The company continues to disclose declines in total handset sales, ancillary-product sales and revenue due to restrictions on discounted sales. - FY2017-Q1First statedAnnual report
「From April 2016, conventional discounted mobile-phone sales were no longer permitted, effectively raising prices and reducing customers' purchase intent. As a result, both total handsets sold and revenue declined.」
The external change of restrictions on discounted sales resulted in lower handset volumes and revenue through effective price increases and reduced purchase intent.