Strengthening the sales base for the company's “PG Egg Morning” brand
First written in FY2017. 1 of 2 entries say "Advanced", first in FY2018. Latest entry: FY2018.
The whole theme swung hardest in 2019: 2 of 16 companies on the "Worse" side.
16 other companies' latest entry also says "Advanced".
- FY2018AdvancedAnnual report
「In Tohoku, we have run television commercials in each prefecture and have reached the point where PG Eggs, a leading premium egg product, are achieving the initial target of 20 tonnes per month. We will continue proactive campaigns such as Opera Concert in Sendai to drive further growth in Tohoku and establish a firm foundation for company-wide sales of 100 tonnes of PG Eggs per month.」
PG Eggs in Tohoku reached the stage of achieving the initial target of 20 tonnes per month. The company aims to establish a foundation for total company-wide sales of 100 tonnes per month while continuing television commercials and campaigns. - FY2017First statedAnnual report
「Sales of PG Egg Morning in Hokkaido expanded steadily last fiscal year, increasing 1.8-fold over the past 5 years. In Tohoku, we also ran television commercials in each prefecture, and sales grew 1.7-fold year on year last fiscal year. PG Egg Morning is our flagship product, and we will continue proactive campaigns, opera concerts and other initiatives to drive further growth, particularly in Tohoku.」
The company reported that its flagship brand grew 1.8-fold in Hokkaido over 5 years and 1.7-fold year on year in Tohoku, and is targeting further expansion through television commercials, campaigns and concerts.