Underperformance of a Campaign at KFC Stores
First written in FY2017-Q1. 3 of 11 entries say "Restated". Latest entry: FY2020-Q1.
No other company in this theme has enough history to compare yet.
- FY2020-Q1DroppedAnnual report
「In the Foodservice segment, the company closed one outlet, but sales at existing outlets remained strong.」
There is no specific mention of campaign performance at KFC outlets. The company described strong sales at existing outlets and store closures. - FY2019RestatedAnnual report
「In the Foodservice segment, campaigns at KFC outlets continued to perform well.」
Strong performance by KFC outlet campaigns continued, and the company described higher sales and improved profitability at existing outlets. - FY2019-Q3RestatedAnnual report
「In the Foodservice segment, campaigns at KFC outlets were well received, and the company continued to improve operational efficiency. As a result, net sales were ¥2,045 million, up 4.0% year on year, and segment profit was ¥229 million, up 10.2%.」
Well-received campaigns at KFC outlets and operational efficiency improvements continued, and increases in Foodservice segment net sales and profit have been confirmed. - FY2019-Q2RestatedAnnual report
「In the Foodservice segment, sales were strong due to the strong performance of campaign products and Christmas sales, among other factors, although」
As in the previous quarter, campaign-related sales are described as strong, and there is no indication that the risk from poor campaign performance has worsened. - FY2019-Q1MitigatedAnnual report
「In the Foodservice segment, campaigns at KFC outlets were well received, and efforts to improve operational efficiency also contributed. As a result, net sales were ¥695 million, up 6.7% year on year, and segment profit was ¥79 million, up 18.6%.」
Instead of the poor performance of KFC outlet campaigns, which was cited as having adversely affected results in the previous period, this time the company reported well-received campaigns and increases in net sales and segment profit. - FY2018MaterialisedAnnual report
「In the Foodservice segment, the impact of poor-performing campaigns at KFC outlets was significant, and selling prices declined.」
Poor campaign performance, which was not specifically mentioned in the previous quarter, is again cited as a business-performance factor, with its actual impact shown as a decline in selling prices. - FY2018-Q3DroppedAnnual report
「In the Foodservice segment, the company closed foodservice outlets, but profit margins improved due to lower costs.」
There is no specific mention of poor-performing campaigns at KFC outlets. The explanation for the Foodservice segment has shifted to store closures and margin improvement resulting from lower costs. - FY2018-Q2MitigatedAnnual report
「In the Foodservice segment, although the company was affected by store closures in the previous fiscal year, profit margins improved due to higher selling prices and strong Christmas sales, among other factors.」
Rather than adverse effects from poor campaign performance, strong Christmas sales are cited as a factor behind the improvement in profit margins, and campaign-related concerns weakened during the quarter. - FY2017-Q3ReframedAnnual report
「In the Foodservice segment, the impact of poor-performing campaigns at KFC outlets was significant. Net sales were ¥2,096 million, down 1.3% year on year, and segment profit was ¥200 million, down 13.7%.」
Rather than the increase in costs associated with extending the campaign period cited in the previous quarter, poor campaign performance is listed this time as a factor behind declines in net sales and segment profit. - FY2017-Q2ReframedAnnual report
「In the Foodservice segment, net sales remained at the previous year's level, but increases in labor costs associated with the minimum-wage increase and higher costs resulting from the extension of campaign periods, among other factors,」
While the previous period cited the impact of poor campaign performance, this time the increase in costs associated with extending the campaign period is listed as a factor behind the decline in profit. The explanation of the campaign-related impact has changed. - FY2017-Q1First statedAnnual report
「The impact of poor-performing campaigns at KFC outlets was significant,」
In the Foodservice segment, poor-performing campaigns at KFC outlets were reflected as a factor behind declines in net sales and segment profit.