Improving the Profitability of the Overseas Mushroom Business and Achieving Early Profitability in Malaysia
First written in FY2025. 7 of 8 entries say "Worsened", first in FY2026-H1. Latest entry: 2026-08-19.
Hokuto moved to the "Worse" side of this theme in 2025, 3 years after the typical company in this theme (2022).
The whole theme swung hardest in 2022: 4 of 8 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「At the Malaysian subsidiary HOKTO MALAYSIA SDN. BHD., both net sales and operating profit fell short of the initial plan due to generally weak sales.」
Weak sales continued in Malaysia, and both net sales and operating profit fell short of the initial plan. - FY2026-H1WorsenedAnnual report
「At the Malaysian subsidiary HOKTO MALAYSIA SDN. BHD., the company shifted its policy toward raising unit prices and generating profits in line with the reorganisation of its sales organisation, and continued advertising and sales promotion activities to build brand recognition and communicate brand value. However, weak sales continued, and net sales and operating profit for the interim period were below both the previous year's results and the initial plan.」
The company raised unit prices in Malaysia, reorganised its sales organisation, and advanced advertising and sales promotion, but weak sales continued, and net sales and operating profit fell below both the previous year's results and the plan. - FY2025First statedAnnual report
「At the Malaysian subsidiary HOKTO MALAYSIA SDN. BHD., we will continue efforts to reduce costs, focus on improving plant utilisation by strengthening the sales structure, and aim to achieve profitability at an early stage.」
Separately from expanding overseas markets, the company specified profitability targets for its overseas operations, including achieving profitability in Malaysia at an early stage, improving profitability in the US, and selling high-value-added products in Taiwan.