Promoting Mushroom Consumption through “Kin-katsu”

「The Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division will focus on sales activities centred on freshness and achieve both sales growth and improved profitability by formulating and implementing detailed sales and marketing strategies along 2 axes, regions and products. It will also accelerate the growth of high-value-added products by promoting their health benefits, raising awareness through social media and conducting promotions at mass retailers.」

「The Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division continued advocating “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms despite the difficult conditions caused by the continued inability to conduct direct promotional activities due to the impact of COVID-19, while conducting sales activities focused on freshness.」

「Although direct promotional activities were unavailable due to the impact of COVID-19, the Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms, while conducting sales activities focused on freshness.」

「Although direct promotional activities were unavailable due to the impact of COVID-19, the Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms, while conducting sales activities focused on freshness.」

「Although direct promotional activities were unavailable due to the impact of COVID-19, the Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, to stimulate summer demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu,” based on the 3 pillars of health, beauty and sports, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu through mushrooms,” based on the 3 pillars of health, beauty and sports, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu,” based on the 3 pillars of health, beauty and sports, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu,” based on the 3 pillars of health, beauty and sports, to stimulate summer demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu,” based on the 3 pillars of health, beauty and sports, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu,” based on the 3 pillars of health, beauty and sports, while conducting sales activities focused on freshness.」

「The Sales Division advocated “Kin-katsu,” based on the 3 pillars of health, beauty and sports, to stimulate summer demand for mushrooms, while conducting sales activities focused on freshness.」

「The Sales Division continued advocating “Kin-katsu” and conducting sales activities focused on freshness.」

「The Sales Division continued advocating “Kin-katsu” and conducting sales activities focused on freshness, on the basis that the nutritional content and benefits of mushrooms for beauty and health would lead to mushroom consumption.」

「The Sales Division encouraged consumption by promoting “Kin-katsu” and the fact that mushrooms are rich in vitamins, minerals and other nutrients needed by the body during sports, while conducting sales activities focused on freshness.」

「The Sales Division continued promoting fungal-food consumption under the slogan “Kin-katsu” and working to contribute to consumers’ health, while conducting sales activities focused on freshness.」

「The Sales Division conducted sales activities focused on freshness while continuing to advocate “Kin-katsu” on the basis that creating health and beauty benefits through mushrooms would lead to consumption, and worked to expand consumption.」

「The Sales Division continued advocating “Kin-katsu” to create and promote the health and beauty benefits of mushrooms and encourage consumption, while conducting sales activities focused on freshness.」

「The Sales Division continued advocating “Kin-katsu” to create and promote the health and beauty benefits of mushrooms and encourage consumption, while conducting sales activities focused on freshness.」

「The Sales Division continued promoting fungal-food consumption under the slogan “Kin-katsu” and working to contribute to consumers’ health, while conducting sales activities focused on freshness.」

「The Company will continue promoting fungal-food consumption under the slogan “Kin-katsu” and work to contribute to consumers’ health.」