Improving sales in the flower business through consultative selling and expanded sales of young plants
First written in FY2020-Q3. 5 of 12 entries say "Worsened", first in FY2022-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026MitigatedAnnual report
「In terms of profit, increased sales of high-value-added flower seeds for commercial cultivation overseas, together with improved profitability resulting from a review of the product mix and greater operating efficiency, resulted in segment profit of ¥68 million, compared with a segment loss of ¥2 million in the previous fiscal year, representing an increase in profit year on year.」
Higher sales of high-value-added flower seeds overseas, a review of the product mix and greater operational efficiency turned the previous year's segment loss into a profit. - FY2025-H1WorsenedAnnual report
「In the horticulture business, demand remained sluggish after stay-at-home consumption subsided, causing sales of flower seedlings for home use and home gardening materials to decline. Net sales fell 2.8% year on year to ¥3,153 million, while segment loss widened to ¥138 million, compared with a segment loss of ¥97 million in the same period of the previous year.」
Weak demand following the end of stay-at-home consumption continued, causing lower revenue from home-use products and widening the segment loss from ¥97 million in the previous fiscal year to ¥138 million. - FY2024WorsenedAnnual report
「In the Floriculture business, sales grew for eustoma seeds and seedlings, carnations and baby's-breath seedlings for commercial growers, as well as horticultural pesticides. However, sales of flower seedlings and horticultural materials declined as stay-at-home consumption subsided, resulting in revenue of ¥895 million, down 2.5% year on year. Segment profit also fell 38.0% year on year to ¥8 million.」
Although seeds, seedlings and horticultural pesticides for commercial growers performed well, flower seedlings and horticultural materials declined as stay-at-home consumption ran its course, resulting in lower revenue and profit in the Floriculture business. - FY2024-Q1WorsenedAnnual report
「In the horticulture business, sales of carnation seedlings and lisianthus seeds for commercial growers, as well as horticultural pesticides, increased. However, sales of gardening materials and fertilizers, flower seedlings and vegetable seedlings for general households remained sluggish due to the reactionary decline following stay-at-home demand and the impact of extreme heat. Net sales were ¥1,606 million, down 1.3% year on year. On the earnings front, segment loss widened to ¥47 million, compared with a segment loss of ¥17 million in the same quarter of the previous year.」
Although sales of products for commercial growers and horticultural pesticides increased, revenue declined and the segment loss widened due to sluggish sales of products for general households. - FY2023-Q3WorsenedAnnual report
「In the Floriculture business, sales increased for carnation seedlings and eustoma seeds for commercial growers, as well as advance orders ahead of fertilizer price increases and original growing media for seedling production. However, revenue declined 5.2% year on year to ¥428 million due to the reversal of stay-at-home demand during the COVID-19 pandemic and the transfer of some products' sales channels to other companies. In terms of profit, the segment loss widened to ¥163 million, compared with a segment loss of ¥130 million in the previous fiscal year, due to lower gross profit from the decline in revenue and higher domestic and overseas business travel expenses.」
Sales of carnation seedlings, eustoma seeds and original growing media increased, but revenue declined and the segment loss widened due to the reversal of stay-at-home demand and the transfer of sales channels. - FY2023-Q2Reversal in demand continued, while the loss narrowedAnnual report
「In the Floriculture business, sales increased for carnation seedlings and eustoma seeds for commercial growers, as well as advance orders ahead of fertilizer price increases and original growing media for seedling production. However, revenue declined 7.0% year on year to ¥325 million due to the reversal of stay-at-home demand during the COVID-19 pandemic and the transfer of some products' sales channels to other companies. In terms of profit, the segment loss narrowed to ¥66 million, compared with a segment loss of ¥75 million in the previous fiscal year, due to improved profitability and greater operational efficiency.」
Revenue declined due to the reversal of stay-at-home demand and the transfer of sales channels, while the segment loss narrowed from ¥75 million to ¥66 million through improved profitability and greater operational efficiency. - FY2023-Q1Lower revenue and reduced loss following a reversal in demandAnnual report
「In the Floriculture business, sales of eustoma seeds to commercial growers increased, but revenue declined 9.4% year on year to ¥163 million due to the reversal of stay-at-home demand during the COVID-19 pandemic and the transfer of some products' sales channels to other companies. In terms of profit, the segment loss narrowed to ¥17 million, compared with a segment loss of ¥54 million in the same quarter of the previous year, due to improved profitability and greater operational efficiency.」
Revenue declined due to the reversal of stay-at-home demand and the transfer of sales channels, while the segment loss narrowed from ¥54 million to ¥17 million through improved profitability and greater operational efficiency. - FY2022-Q1WorsenedAnnual report
「In the Floriculture business, sales of flower seedlings remained strong due to stay-at-home demand in the home and vegetable gardening fields as people refrained from going out during the COVID-19 pandemic. However, prolonged rain in August hindered gardening enthusiasts' outdoor activities, causing sales of horticultural pesticides and other products to stagnate. Revenue declined 0.5% year on year to ¥180 million. In terms of profit, the segment loss widened to ¥54 million, compared with a segment loss of ¥48 million in the same quarter of the previous year.」
While flower seedling sales were strong on stay-at-home demand, the Floriculture business recorded lower revenue and a wider loss because prolonged rain caused sales of horticultural pesticides to stagnate. - FY2021-Q3AdvancedAnnual report
「In the Floriculture business, sales increased as stay-at-home demand emerged in the home and vegetable gardening fields when people refrained from going out during the COVID-19 pandemic, and the company's proposals were adopted by customers relatively frequently. Revenue was ¥458 million, up 15.4% year on year.」
The company's proposals were adopted relatively frequently by customers and, together with the emergence of stay-at-home demand, led to higher sales in the Floriculture business. - FY2021-Q2Higher revenue from proactive sales effortsAnnual report
「In the Floriculture business, the number of people engaging in home gardening increased as people refrained from going out during the COVID-19 pandemic, expanding demand for home and vegetable gardening. Proactive sales efforts also proved effective, resulting in revenue of ¥341 million, up 16.3% year on year.」
In addition to expanding demand for home and vegetable gardening, proactive sales efforts proved effective and led to higher revenue in the Floriculture business. - FY2021-Q1AdvancedAnnual report
「In the Floriculture business, revenue rose 24.3% year on year to ¥180 million, as demand for home gardening and vegetable gardening expanded when people refrained from going out during the COVID-19 pandemic, and the company's proposals were relatively well received by customers.」
The consultative sales initiatives were accepted by customers and, together with expanding demand for home and vegetable gardening, led to higher revenue in the Floriculture business. - FY2020-Q3First statedAnnual report
「In the Floriculture business, sales conditions improved in some areas as consultative selling proved effective and seedling sales expanded. However, revenue declined 3.4% year on year to ¥397 million due to the transfer of sales channels to other companies following a capital and business alliance involving a major chain store and lower sales resulting from the shift to private-label products.」
For the first time, the disclosure describes improved sales conditions from consultative selling and expanded seedling sales as specific sales initiatives in the Floriculture business.