Enhancing brand strength through Silk Sweet
First written in FY2016. 4 of 5 entries say "Advanced", first in FY2018. Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022AdvancedAnnual report
「The company is currently expanding its growing regions, and further development is expected for “Silk Sweet®,” a moist-textured variety that has gained strong consumer recognition as its cultivated acreage increases.」
The disclosure reaffirms the increase in cultivated acreage and strong consumer recognition of Silk Sweet®, and also indicates future development alongside the new variety “Kuri Kaguya®.” - FY2021AdvancedAnnual report
「For sweet potatoes, consumers highly value the unique smooth texture and sweetness of the company’s original variety “Silk Sweet®,” while its high percentage of marketable produce among growers has led to a further increase in cultivated acreage.」
Cultivated acreage of Silk Sweet continues to increase, supported by consumer recognition and producers’ assessment of its high percentage of marketable produce. - FY2020AdvancedAnnual report
「For sweet potatoes, the company’s original variety “Silk Sweet®” has gained increasing recognition each year, and a further increase in cultivated acreage is expected. Consumers value its sweetness and pleasant texture, while producers value its high percentage of marketable produce.」
The disclosure shows that Silk Sweet is highly regarded not only by consumers but also by producers, and notes expectations for further growth in cultivated acreage. - FY2018AdvancedAnnual report
「“Silk Sweet®” is highly regarded by consumers, and its uses have expanded beyond baked and steamed sweet potatoes to processed applications such as dried sweet potatoes and confectionery ingredients. A further increase in cultivated acreage is expected.」
The disclosure states that Silk Sweet’s uses have expanded to processed applications and that cultivated acreage is expected to increase. - FY2016First statedAnnual report
「“Silk Sweet” sweet potato seedlings, known for their moist, smooth texture and sweetness, are highly regarded by the market and consumers and are contributing to the enhancement of the company’s brand strength.」
The disclosure cites market recognition of a specific product and its contribution to the brand.