New Corporate Brand Strategy
First written in FY2018. 10 of 13 entries say "Restated". Latest entry: 2026-05-11.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- 2026-05-11AdvancedResults briefing materials
「Corporate identity branding expenses (company name change in March 2026)」
Corporate identity branding expenses associated with the company name change were recorded as business transformation expenses, with penetration of the new company name and enhancement of brand value disclosed as expected benefits. - FY2022RestatedAnnual report
「Strengthening communications for the corporate brand」
The Company continued to strengthen communications for the Maruha Nichiro brand as part of the initiative to strengthen the management foundation under the new medium-term management plan. - FY2022-Q2RestatedAnnual report
「In the final year of the medium-term management plan “Innovation toward 2021,” the Group continued to pursue the 3 management strategies of “further improvement in earnings power,” “initiatives for growth” and “strengthening the management foundation” to achieve its basic concept of “enhancing corporate value and sustainable growth,” while also advancing its Sustainability Medium- to Long-Term Management Plan and corporate branding activities.」
The Company continued to pursue corporate branding activities in the final year of its medium-term management plan. - FY2022-Q1RestatedAnnual report
「The Company also pursued the "Sustainability Medium- to Long-Term Management Plan" and "corporate branding activities."」
The Company continued its corporate branding activities in the final year of its medium-term management plan. - FY2021-Q2RestatedAnnual report
「Against this backdrop, the Group continued to pursue the 3 management strategies of “further improvement in earnings power,” “initiatives for growth” and “strengthening the management foundation” to achieve the basic policy of its medium-term management plan “Innovation toward 2021,” “enhancing corporate value and sustainable growth.” It also continued its “Sustainability Medium- to Long-Term Management Plan” and corporate branding activities.」
The Company continues to pursue corporate branding activities. - FY2021-Q1RestatedAnnual report
「The Company continued to pursue the "Sustainability Medium- to Long-Term Management Plan" and "corporate branding activities."」
The Company continues to pursue corporate branding activities. - FY2020-Q3RestatedAnnual report
「The Company also continued to pursue corporate branding activities.」
The Company continues to pursue corporate branding activities. - FY2020-Q2RestatedAnnual report
「The Company also continued to pursue corporate branding activities.」
The Company continues to pursue corporate branding activities. - FY2020-Q1RestatedAnnual report
「The Company also pursued corporate branding activities.」
The Company continues to pursue corporate branding activities. - FY2019-Q3RestatedAnnual report
「Against this backdrop, the Group continued to pursue “further improvement in earnings power,” “initiatives for growth” and “strengthening the management foundation” to achieve the basic policy of its medium-term management plan “Innovation toward 2021,” “enhancing corporate value and sustainable growth,” while also continuing its corporate branding activities.」
The Company reported that it continues to pursue corporate branding activities. - FY2019-Q2RestatedAnnual report
「As part of its corporate brand strategy, the company changed its corporate logo design, began rebuilding its product brand architecture and proceeded with unifying its brands under “Maruha Nichiro.”」
The Company continues to change its corporate logo design, rebuild its product brand structure, and unify its brands under the Maruha Nichiro brand. - FY2019-Q1AdvancedAnnual report
「As part of its corporate brand strategy to become a comprehensive food company producing and selling Maruha Nichiro-branded marine products and processed foods globally, the Company will change its corporate logo design and begin rebuilding its product brand structure, while promoting the unification of its brands under the Maruha Nichiro brand.」
The Company reported specific progress on its corporate brand strategy, including the change in corporate logo design, the launch of efforts to rebuild its product brand structure, and the promotion of brand unification under the Maruha Nichiro brand. - FY2018First statedAnnual report
「To ensure that more people learn about the appeal of the Maruha Nichiro brand, in greater depth and breadth, we will strengthen corporate brand management and actively pursue communications activities. Under the brand statement "Creating the Future of the Sea and Life," we also aim to become an "irreplaceable presence" in society by delivering value that only the Maruha Nichiro Group can provide.」
The Company presented corporate brand management, active communications activities, and the brand statement "Creating the Future of the Sea and Life" as new initiatives.